The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.
Don’t waste this opportunity to examine and improve your channel organization. Examining your business, being strategic about investments, and clearly communicating your plan can pay off with long-term success once the storm clouds clear.
Read MoreIn the first week of April, our client OneAffiniti wrapped up a survey with responses from more than 160 IT channel partners, to understand how the COVID-19 pandemic has impacted their current and future business. Here are their key findings.
Read MoreDo you ever feel overwhelmed by all of the tasks involved in a digital marketing strategy? Most of us have experienced the feeling, especially those of us for whom marketing is just one of many roles within our companies.
Read MoreWe’ve just updated our website! Maybe it’s time for you to take a look at yours, too. Here are tips and strategies you can use to make sure it’s optimized for 2020.
Read MoreWhat is revenue marketing? By definition, it’s the development of repeatable prospecting programs that drive new customer acquisition and measurable sales, and what business doesn’t want that?
Read MoreA one-and-done approach to marketing doesn’t work for the channel. Instead, the keys to a successful channel marketing strategy are consistency and long-term engagement. Find out why from Joel Montgomery, CEO of OneAffiniti.
Read MoreGilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.
