The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.
Do your partners think of you as “just” a vendor? Or do they rely on you as a trusted business advisor? Hint: It's not about training or spiffs or even bringing the best donuts to your partners.
Read MoreYou will serve your partners well in times of crisis if you follow these three simple rules: show empathy, be a leader, and communicate.
Read MoreDon’t waste this opportunity to examine and improve your channel organization. Examining your business, being strategic about investments, and clearly communicating your plan can pay off with long-term success once the storm clouds clear.
Read MoreIn the first week of April, our client OneAffiniti wrapped up a survey with responses from more than 160 IT channel partners, to understand how the COVID-19 pandemic has impacted their current and future business. Here are their key findings.
Read MoreIf you’re reading this, you already know it can be difficult to build a successful channel partner program. And typically, this is because of one (or more) of these six reasons.
Read MorePartners are a crucial route to market to help suppliers extend their scale, coverage, and reach. But, partner and vendor relationships can suffer when there are expectation gaps. Here are the three most common gaps we’ve seen firsthand, and how to solve them.
Read MoreGilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.
