The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.
In the first week of April, our client OneAffiniti wrapped up a survey with responses from more than 160 IT channel partners, to understand how the COVID-19 pandemic has impacted their current and future business. Here are their key findings.
Read MoreIf you’re reading this, you already know it can be difficult to build a successful channel partner program. And typically, this is because of one (or more) of these six reasons.
Read MorePartners are a crucial route to market to help suppliers extend their scale, coverage, and reach. But, partner and vendor relationships can suffer when there are expectation gaps. Here are the three most common gaps we’ve seen firsthand, and how to solve them.
Read MoreMany sales people are trained to emphasize technology prowess, quality of the product, and, of course, sales charm. But if channel economics isn’t part of the sales strategy, you could be missing out on some major opportunities.
Read MoreIs your partner recruitment disappointing? Your objective and subjective decision criteria may be the culprit.
Read MoreMany vendors realize the best way to win and retain customers is not necessarily by offering the lowest price or the fanciest features, but rather by delivering an exceptional CX. However, few suppliers are paying the same amount of attention to the experience they are creating for their partners.
Read MoreGilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.
