The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.
Many sales people are trained to emphasize technology prowess, quality of the product, and, of course, sales charm. But if channel economics isn’t part of the sales strategy, you could be missing out on some major opportunities.
Read MoreHow can a vendor can add value to their partners and get them to commit to a deeper level of engagement? The key is a deep understanding of channel economics, particularly if you depend on partners for your route to market.
Read MoreGilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.
