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GILROY ASSOCIATES

Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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March 24, 2025

Opportunity Identification: How Good Are You?

March 24, 2025/ Kevin Gilroy
Opportunity Identification: How Good Are You?

We all know the importance of leadership skills like preparation, work ethic, continuous learning, creativity, and public speaking. But one we’ve found that’s often overlooked is Opportunity Identification. Do you have the skills to identify opportunities others have missed?

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March 24, 2025/ Kevin Gilroy/ Comment
Leadership
March 17, 2025

Lessons from The Voice

March 17, 2025/ Michael Coleman
Lessons from The Voice

The world of competitive music is more than just about hitting the right notes. It’s about understanding the audience, embracing challenges, and showing up day after day with persistence and drive. 

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March 17, 2025/ Michael Coleman/
Channel Partners
March 04, 2025

Michael B. Coleman Joins Gilroy Associates as Co-Managing Partner to Drive US Channel Distribution Strategies

March 04, 2025/ Paige Janes
Michael B. Coleman Joins Gilroy Associates as Co-Managing Partner to Drive US Channel Distribution Strategies

Gilroy Associates is pleased to announce that Michael B. Coleman will be joining the firm as Co-Managing Partner, bringing with him over 35 years of expertise in US Channel Distribution. 

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March 04, 2025/ Paige Janes/
Announcements
February 24, 2025

Direct Sales vs. Partner Sales: A Partner Primer

February 24, 2025/ Carrie Maslen
Direct Sales vs. Partner Sales: A Partner Primer

How do you know when it's time to consider bringing on partners as a strategy to help your company grow, scale, and reach more customers? 

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February 24, 2025/ Carrie Maslen/ Comment
Go to Market, Channel Partners
February 17, 2025

Mid-Market Sales Strategies (Hint: They're Not Like Enterprise)

February 17, 2025/ Carrie Maslen
Mid-Market Sales Strategies (Hint: They're Not Like Enterprise)

The mid-market can be challenging to reach if you don’t have the right strategy in place. Here’s how it differs from the enterprise market, and how to approach it successfully.

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February 17, 2025/ Carrie Maslen/ Comment
Mid-Market, Go to Market
February 10, 2025

How to Build Successful Channel Partnerships

February 10, 2025/ Carrie Maslen
How to Build Successful Channel Partnerships

After working with hundreds of channel partners, we’ve learned there are three main pillars vendors must address in order to create successful partnerships. All three must be fully functional - if only one or two are working, the entire relationship will collapse.  

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February 10, 2025/ Carrie Maslen/ Comment
Routes to Market, Channel Partners
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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