Michael B. Coleman Joins Gilroy Associates as Co-Managing Partner to Drive US Channel Distribution Strategies

Gilroy Associates is pleased to announce that Michael B. Coleman will be joining the firm as Co-Managing Partner, bringing with him over 35 years of expertise in US Channel Distribution. 

With a distinguished career spanning multiple high-impact roles at industry giants including HP, SAP, Samsung, HPE, Avaya, and First Orion, Coleman has developed a proven track record of driving success across technology sectors. Over the years, his innovative approach to channel strategy has earned him five Channel Chief awards from Computer Reseller News and numerous accolades for his leadership and ability to navigate complex distribution landscapes. 

As part of Gilroy Associates, Coleman will leverage his extensive experience to help clients optimize their channel operations, ensuring they are positioned for above-market growth in a rapidly evolving market.

“Michael’s deep understanding of US Channel Distribution will be invaluable for companies seeking to refine their go-to-market strategies and identify more efficient ways to leverage their channel partners,” says Kevin Gilroy, Founder and Co-Managing Partner of Gilroy Associates. “His track record of improving revenue, increasing profitability, and capturing market share through well-structured and dynamic distribution models offers a unique advantage to organizations looking to scale their businesses effectively.” 

Coleman’s ability to combine strategic insights with tactical execution has made him a sought-after leader in the field, and his expertise will further solidify Gilroy Associates as a leader in advising companies on maximizing their channel potential.

About Gilroy Associates: Gilroy Associates is a team of executives with a combined 200 years of experience working for and in Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors. With experience spanning the globe, including working for and leading both U.S. and foreign-owned companies, Gilroy Associates has a proven record in both the channel and direct spaces.