The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.
A one-and-done approach to marketing doesn’t work for the channel. Instead, the keys to a successful channel marketing strategy are consistency and long-term engagement. Find out why from Joel Montgomery, CEO of OneAffiniti.
Read MoreIs your company ready to launch a channel partner program? Here’s a simple plan to help get you started, including how to build your ideal partner profile, narrow down your options, and get started with a new partner.
Read MoreDoes your company have a LinkedIn Company Page? If not, you could be missing out on some major marketing opportunities. Here are the top three reasons you should consider creating one for your business today.
Read MoreWe’ve all heard that “change is the only constant,” but that doesn’t make it any easier for teams facing major change. Leaders can play a critical role in getting their teams to jump onboard with change enthusiastically by using these seven guidelines.
Read MoreWhat is partner enablement? It encompasses so much more than the “nuts and bolts” of training required in order to adequately prepare your partners to sell your solutions.
Read MoreDid you know that some channel partners receive extra support or funding from vendors? Take these steps to set yourself apart as an MVP (most valuable partner) to show vendors you deserve more than your fair share of their resources.
Read MoreGilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.
