We’re often asked about the secret sauce it takes to become a supplier’s top partner. How do they become the one who gets the lion’s share of the resources? And, most importantly, how do they become the one who gets first shot at the hot leads?

Is your company ready to launch a channel partner program? Here’s a simple plan to help get you started, including how to build your ideal partner profile, narrow down your options, and get started with a new partner.

Did you know that some channel partners receive extra support or funding from vendors? Take these steps to set yourself apart as an MVP (most valuable partner) to show vendors you deserve more than your fair share of their resources.