The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.
One of the complaints we hear most often is how complex partner programs can become. Here’s how to simplify your programs and processes to streamline the partner experience and set your partners up for success.
Read MoreOne of the most important steps in building your channel program is finding the right people to fill the roles on your team. In our experience, the Partner Business Manager is one of the most invaluable roles. But, what exactly makes a successful channel partner manager?
Read MoreWondering if you have a top-tier channel program? Take this ten-step assessment to discover your channel org’s greatest strengths and weaknesses.
Read MoreWe’re often asked about the secret sauce it takes to become a supplier’s top partner. How do they become the one who gets the lion’s share of the resources? And, most importantly, how do they become the one who gets first shot at the hot leads?
Read MoreA one-and-done approach to marketing doesn’t work for the channel. Instead, the keys to a successful channel marketing strategy are consistency and long-term engagement. Find out why from Joel Montgomery, CEO of OneAffiniti.
Read MoreIs your company ready to launch a channel partner program? Here’s a simple plan to help get you started, including how to build your ideal partner profile, narrow down your options, and get started with a new partner.
Read MoreGilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.
