News You Can Use: Bringing AI into Your Business
Artificial Intelligence. We’ve been hearing the phrase for over a decade, but it sometimes feels like we’re still just starting to completely understand all it can (and will) encompass. Here’s how it’s being used today, along with some peeks into what’s still to come.
What AI-Driven Decision Making Looks Like [Harvard Business Review]
“The term “data-driven” even implies that data is curated by — and summarized for — people to process. But to fully leverage the value contained in data, companies need to bring artificial intelligence (AI) into their workflows and, sometimes, get us humans out of the way. We need to evolve from data-driven to AI-driven workflows.”
3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation [Entrepreneur]
“According to Forrester, as of 2017 marketing and sales accounted for more than 50 percent of all AI investments. But when you look at investors who have already sunk serious money into AI projects, only 45 percent have seen any results at all. And among those who are seeing results, 25 percent agree that they’ve become more effective in their business processes.“
Read more »Beware of Geeks Bearing AI Gifts
Beware of Geeks Bearing AI Gifts [Bloomberg]
“The term AI is indeed both broad and vague — which opens the door to its widespread use as an idiom for "something that solves hard problems." But this issue far predates the current period of hype, and is best understood by examining the field’s history and intellectual underpinnings.”